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Media Coverage of Indian Dobby

Check Out Indian Dobby For Chic Ethnic Everything

Indian Dobby took form when its founder Prashanti Alagappa (also a founding member of Jabong), felt a shortage of ethnic fashion that’s contemporary and chic, but not too heavy on the wallet. If you’re a fan of Ikats, khadi, pastels, block prints (they have an entire blog on the hard work put in by local artisans for making that), shibori and florals—this brand is definitely one to keep an eye out for. They’ve made sure that the fabric quality is top-notch.



Nov 28,2018


New age fashion designers and brands are going the sustainable way, keeping in mind the ecological considerations.
Bindu Gopal Rao explores.

As the world becomes more sensitive to the environment, apparel manufacturers are turning over a green leaf quite literally. Sustainability is a key driver that has ensured that the apparel sector is making this shift.

Hand-woven fabrics and apparel are eco-friendly by nature because the spools of thread are woven into the cloth using hand-operated looms (hence handloom),
and in handloom apparel, predominantly natural dyes and pigments are used. Also, all khadi garments (saris, salwars, kurtas, material) are not only hand-woven but the threads are also hand-spun from yarns (cotton, silk or linen), so they have a near zero carbon footprint.

Synthetic fibres such as polyester take a minimum of 20 years (in the most conducive conditions) and mostly up to 200 years to degenerate.Cotton, on the other hand, can biodegrade in one to five months if not blended with polyester. Linen can biodegrade in less than a month given the right conditions, making natural fabrics the right choice for people. Prashanti Alagappa, Founder and Director, Indian Dobby, explains, “Eco-friendly fabrics have different meanings in different parts of the world. For Europe and Japan, which import most (over 80 per cent) of the cotton yarn and fabrics, it is about producing synthetic and manmade fibres in a sustainable manner...

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These Women Gave Up Cushy Jobs to Venture Into Fashion Entrepreneurship

Would you give up a comfortable corporate job to follow your passion? Eishita Puri and Prashanti Alagappa did.

These two women followed their hearts, gave up lucrative careers, and launched their own fashion labels.

INDIAN DOBBY by Prashanti Alagappa

Prashanti Alagappa was a founding member of Indian fashion retail giant, Jabong. During her time there, she noticed a certain imbalance in place: “My westernwear team was able to find enough and more quality westernwear brands at the right price points. But it was a completely different story with my ethnic team. They were never able to get me brands with the right quality product and a refined look. There just weren’t enough brands in the ethnic/fusion space that could fill this gap,” she explains.